Ferndale, MI

ferndale's boss moms

Yvette Tremaine, Tantra Spa

Monique Herzig, Alchemy Slow Living Studio

Sandi Heaselgrave, The Red Hook

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  "Tantra Spa opened 2 years before my son Levi was born and he will be 16 in a few months. He has been there through the good and the not so good, and has always been a bright light and a positive motivator. I am grateful to have owned the spa for as long as I have and to have him see all the benefits of being self employed: freedom, spending more time together as a family, being around for him after school and never missing a soccer game." 

Sandi Heaselgrave, The Red Hook

Monique Herzig, Alchemy Slow Living Studio

Sandi Heaselgrave, The Red Hook

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 "I opened The Red Hook when Henry was 18 months old, and have learned how to be a better boss and a better mom in the 9 years we've been open. I've admitted to and learned from my mistakes, learned to ask for help, learned to be flexible  and trusting and accepted a lot of responsibility for the health and well being of the 30 families that work for me.  Henry has watched me work hard and is my biggest cheerleader and critic. I'M proud to show him what running a small business looks like. "

Monique Herzig, Alchemy Slow Living Studio

Monique Herzig, Alchemy Slow Living Studio

Lareina Wheeler, Ferndale Parks & Recreation

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 “When the kids were small, owning my business gave me the freedom to be with them. Sometimes balancing Mom and Boss is still tricky with the kids as teens. The greatest gift is the kids witnessing me chase down a dream, while helping them chase down theirs.” 

Lareina Wheeler, Ferndale Parks & Recreation

Lareina Wheeler, Ferndale Parks & Recreation

Lareina Wheeler, Ferndale Parks & Recreation

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"I've been the Director of Ferndale Parks and Recreation for over 3 years and a mom for over 4 years.  My son is my biggest cheerleader and motivator. The joy I'm able to bring to him from our interactions and outings fuels my vision for the different programs and experiences our department brings to the  Ferndale community."

Brooke Miller, Honey Space for Moms

Lareina Wheeler, Ferndale Parks & Recreation

Brooke Miller, Honey Space for Moms

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  "For career dress up day, my older daughter dressed up as a 'boss'. She chose her outfit, and put a baby carrier on with a doll...'now I'm a boss' she said. That sums up how I feel about being a boss mom. I'm directly changing the narrative from one of obstacle, to one of resource. Being a mom has only propelled my passion, tenacity, drive, and clarity about my business and my goals. I couldn't imagine doing this without my daughters as my muses and mirrors. "

Emily Murray, Modern NATURAL Baby

Lareina Wheeler, Ferndale Parks & Recreation

Brooke Miller, Honey Space for Moms

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 "Modern Natural Baby celebrates moms every single day! We started this store in 2009  because as a new mom because I needed a store like this to exist. A place to get the  things I wanted for my own children - cloth diapers, wood toys,  baby carriers, etc. Moms all over metro-Detroit have helped me grow the store into what it is today and we couldn't be more grateful."

Salinas-Tucker, ROUGE Makeup & Nail Studio

Salinas-Tucker, ROUGE Makeup & Nail Studio

Salinas-Tucker, ROUGE Makeup & Nail Studio

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 "We started ROUGE 10 years ago in part because after a career of extensive travel, I wanted to be closer to home for my daughter. She was almost 6 and getting ready to start 1st grade. Now, she’s 15 and a Sophomore in high school.  She’s grown up in our family business.  She has been alongside my Sister and I as we’ve gone through every stage of our business; the growth, triumphs and the struggles.  She thinks it’s perfectly normal to start a business from scratch and that there’s nothing she can’t do. I am grateful to our community for embracing us and allowing us to flourish all together.  What a great way to grow up!"

Elaine Jaeger, Elaine B Jewelry

Salinas-Tucker, ROUGE Makeup & Nail Studio

Salinas-Tucker, ROUGE Makeup & Nail Studio

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 "Becoming a mother has been the best thing for my business.  Time stretches and contracts in amazing new ways and it makes you more creative than ever.  Having a child unlocks a secret community that was all around you but invisible until now.  My daughter makes me more grounded, powerful and driven everyday. "

Lisa Boyd, Essential Massage Therapy

Salinas-Tucker, ROUGE Makeup & Nail Studio

Lisa Boyd, Essential Massage Therapy

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"Motherhood has made me evolve as a business owner. I have grown to appreciate the flexibility it gives me to be there for my kids. After all these years I think I’ve found the sweet spot to juggle it all. I cherish this time in my life; being able dedicate myself to my helping others and teach my kids how important that is!"

Jillian Parsell, Safflower Street

Nikkita Cahoon, Ritual Morning Studio

Lisa Boyd, Essential Massage Therapy

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 "I spend so much time working as a self-employed business owner and my schedule is unpredictable. I often wonder if I dedicate too much time to work. I now see my 6 year old, Elliott, pretending to be a business owner himself. That reassured me that I am being the best role model to him by simply following my dreams!"

Nikkita Cahoon, Ritual Morning Studio

Nikkita Cahoon, Ritual Morning Studio

Nikkita Cahoon, Ritual Morning Studio

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 "You give a lot as a parent and as a business owner, but they are both things that can give a lot to you too. As a mother, I have learned so much about taking what you can from the present moment, and being flexible enough to adjust when it inevitably changes—and that’s important when running your own business too. My kids help me remember why I do this, which helps me be more intentional in everything I do." 

Jacki Smith, Candle Wick Shoppe

Nikkita Cahoon, Ritual Morning Studio

Nikkita Cahoon, Ritual Morning Studio

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"My daughter couldn't get away with any shenanigans. She has put up with me volunteering her over the years for many annoying tasks.   Tables have turned though and these past few years she has become a favorite server at Bobcat Bonnie's and I have become known as Rebecca's mom."    

Lena Stevens, Ferndale DDA

Lena Stevens, Ferndale DDA

Lena Stevens, Ferndale DDA

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 "I started as the Director of the Ferndale Downtown Development Authority in  October 2019 when Myra was  less than a year old. Now we've got another on the way and I couldn't feel more energized to support this community through this  challenging time. I want to help make Ferndale even better for my kids!" 

More to Come

Lena Stevens, Ferndale DDA

Lena Stevens, Ferndale DDA

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More To Come

Lena Stevens, Ferndale DDA

More To Come

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